In 2024, the holiday season sees a surge in online shopping, with consumers flocking to e-commerce platforms for convenience, competitive pricing, and a wide product selection. This shift significantly impacts the retail landscape, challenging traditional brick-and-mortar stores to keep pace with changing consumer behaviors.
Retailers are navigating logistical hurdles such as supply chain disruptions and delivery demands, making operational efficiency crucial during this peak season. By enhancing online capabilities, they aim to meet rising expectations and capitalize on the booming e-commerce trend.
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