Toronto’s purpose-built rental market has “normalized” as supply rises—renters are more selective and increasingly choose well-located, professionally managed communities where service and reputation (even Google reviews) validate the experience.
In this Q+A, BGO’s Chrystal LeBlanc explains how SVNTY (425 units in Liberty Village) is leasing up by planning years ahead (livable layouts, natural light, WFH space) and using incentives as conversation-starters—while focusing CRE performance on operational excellence, amenity usefulness, and resident retention: SVNTY lease-up playbook for today’s market.