Institutional Real Estate’s September 1, 2025, issue highlights that while the real estate sector is rich with information—making it well-suited for adopting generative AI (GenAI)—the true challenge lies not in the technology itself but in preparing the organizational culture to embrace it. Mike Cordingley of Ferguson Partners observes a “quiet acceleration”: although few real estate investment firms are “ready” in the Silicon Valley sense, 88 percent of respondents in the Q4 2025 AI and Automation Pulse Survey plan to increase their investments in AI and automation over the next 12–24 months.
However, the success of GenAI depends on more than technological capability. Chris Liedtke, Chief Data Scientist at BGO, emphasizes that a firm’s ability to leverage GenAI hinges on both its technical maturity and its cultural and leadership readiness to drive adoption and change.